Businesses in Dubai today have stormed the online world considerably. The most important difference between their social media management and Marketing through social media should be understood as it performs two different purposes for the survival of a company in the digital world of the worldwide web. Here, in this blog, we are going to look into details and understand both the differences and how both are important for survival in the online world.
Understanding Social Media Management vs. Social Media Marketing
Social media management: This involves the maintenance of your daily social media accounts; this involves creating and posting content scheduling posts, engaging with your audience, and monitoring engagement in a bid to build and sustain over time an active, engaged community around your brand.
A social media agency in Dubai usually undertakes this role for companies, thus ensuring that the brand voice is constant and that the social media accounts are regularly updated. Social media management involves developing related content like images, videos, and text, scheduling posts to be made at the right time to maximally reach audiences, as well as monitoring community engagement that includes comment replies, message replies, or any mention.
Tracks social media analytics to check on how performance is going in terms of follower growth, engagement rates, and click-through rates. A social marketing agency in Dubai like Boost Hive Marketing will usually give full management services to ensure that the accounts stay active and well-maintained while being on brand.
Social Media Marketing
Whereas social media advertising in Dubai is largely about the freshness of the existence of your brand, social media marketing concerns the promotion of your goods or services for specific goals such as website traffic, sales, or leads. Sometimes this includes paid strategies like social media advertising in Dubai, but it can sometimes be organic also, with a content campaign that focuses on reaching new audiences.
Below are services that fall under SMM marketing:
- Running SMM marketing campaigns to increase your visibility on the platforms as well, such as Instagram, Facebook, LinkedIn, and TikTok.
- Marketing through social media and targeting a specific geographical section through paid ads to generate results.
- Working with an influencer who may reach out to a broader audience for your brand.
- Paid strategies like Instagram Ads, Facebook Ads, and LinkedIn Ads to run lead generation or conversions.
- The primary goal of SMM marketing is measurable results leading to business growth directly. That is the reason why companies in Dubai call for Marketing through social media agencies to organize promotional campaigns.
A Difference between Social Media Management and Social Media Marketing
Focus
- Social Media Management deals with continuous communication and relationship-building with your audience.
- Social Media Marketing is more inclined towards promotional activities like promoting products, services, and special deals through the use of target campaigns.
Strategy
- Social media management is about steady posting, engagement, and audience interaction.
- social media marketing agency in Dubai is campaign planning with well-defined goals. It works on paid-for advertising.
Metrics
- The metric of social media management is measured in terms of engagement rate and follower growth, as well as brand sentiment.
- In social media marketing, the metric could be in terms of ROI, website traffic, and conversion.
Tools
- Social Media Management uses scheduling tools, social interaction tracking tools, and account management tools.
- Creating and tracking paid campaigns through advertising platforms such as Facebook Ads Manager and LinkedIn Ads engages with a business’s SMM marketing strategy.
How Both Tactics Play Around With Each Other
Your business in Dubai needs to have both social media management and social media marketing to create a complete social media presence. Here’s why:
Social media management means your audience is always engaged by your valuable, on-brand content
Marketing through social media drives specific outcomes that generate leads, drive sales, and drive brand awareness through paid efforts.
For example, a social media agency in Dubai would work on your Instagram account, posting relevant material periodically for the interest of your followers. Meanwhile, they could be running a social media advertising in Dubai campaign targeting new users to boost the value of your audience. All of these serve as a total approach to growing your brand online.
Why You Need a Social Media Marketing Agency in Dubai
That is why so many companies hire a social media marketing agency in Dubai to manage ongoing tasks and strategic execution of campaigns. A complete service agency like Boost Hive Marketing will take care of everything, from content creation and community engagement to running paid ad campaigns and performance metrics analyses.
By working with an agency, you utilize the skills of professionals who are experts in everything SMM marketing and social media marketing agencies in Dubai have to offer. They will create the best strategy that is required based on your goals and requirements if you’re looking to amplify brand awareness, get conversions, or expand the size of your target audience.
How Much Does Social Media Marketing and Management Cost in Dubai?
For Dubai, the cost of social media management and marketing services depends mainly on business size, social media advertising in Dubai, and campaign complexity. Most social media marketing agencies in Dubai offer different packages according to your needs.
Social Media Management: The price range will vary from AED 1,000 to AED 10,000 for a month, depending on the scale of service, and so on.
Social Media Marketing: So, campaigns with paid ads and more relevant marketing strategies range from AED 5,000 to AED 15,000 once again based on your budget and expectations.
In assessing different agencies, it will be great if you consider the agency’s previous work and its capacity to scale up its services according to the scaling of your business.
FAQs
1. What is the main difference between social media management and social media marketing?
Social media management concentrates on holding your online presence through content and interaction with your audience. Social media marketing on the other hand is concerned with targeting campaigns through paid advertising mostly.
2. How does a Dubai social media agency help in management as well as marketing?
A social media agency will provide both services so that your social media accounts will never be inactive while operating campaigns to achieve your business-related goals like brand awareness or sales enhancement.
3. Which platforms generally get managed in social media management?
Social media agencies manage most of the popular platforms like Instagram, Facebook, LinkedIn, TikTok, Twitter, and YouTube.
4. How much would cost social media management in Dubai?
Cost usually falls between AED 1,000 to AED 10,000 per month depending on the required service and number of platforms used.
5. What should be included in social media marketing services?
Common social media marketing services include creating paid campaigns, running ads, influencer partnerships, and analytics for measuring performance.
Conclusion
Social media management and social media marketing are a must for all businesses in Dubai to succeed in the digital space. While social media management is critical for realizing consistency online, social media marketing agency in Dubai leads to near-term results through targeted campaigns. To achieve the best results, partnering with a specialist social media agency in Dubai, like Boost Hive Marketing, is key to maximizing your brand’s potential.
With the proper blend of organic content, paid campaigns, and the management of an expert, the business can power its social media and be on the road to driving growth and engagement in such a competitive market.
